Sr. Project Manager · Content Creator · Brand Partner
By day, I lead complex Salesforce implementations and cross-functional teams across industries. By night (and weekends), I'm building an engaged audience of 25–44 year olds across Atlanta and beyond. The difference? Most creators can't run a project plan. I can do both.
What I Bring to the Table
Senior-level PM with deep experience in Agile, Scrum, and Waterfall methodologies. I keep complex projects on time, on budget, and stakeholders aligned — whether that's a software rollout or a brand activation.
End-to-end Salesforce delivery — requirements gathering, workstream coordination, UAT, and go-live. I translate business needs into technical roadmaps and keep every party accountable.
From concept to execution — vendor management, logistics, timelines, and on-site presence. I bring the same PM discipline to brand events that I bring to enterprise projects.
I understand brand voice, content calendars, and what actually moves an audience — not just from experience creating content, but from the marketing strategy side as well.
Comfortable in the boardroom and the DMs. I manage up, across, and down — communicating clearly with executives, vendors, creative teams, and brand partners.
Whether it's sprint velocity, campaign analytics, or audience demographics, I let data guide strategy. I know how to read the numbers and act on them.
Experienced in managing vendor relationships, negotiating contracts, and holding external partners accountable to scope, timeline, and quality standards.
From executive briefings to brand pitches, I communicate with clarity and confidence — translating complex information into compelling narratives on screen and in person.
Where I've Been
Lead end-to-end Salesforce implementation projects — overseeing planning, execution, and delivery while managing project budgets, resource allocation, and stakeholder communications up to executive leadership. Drive continuous improvement through PM best practices and methodology optimization.
Provide strategic guidance to clients across diverse industries, identifying optimization opportunities within their digital marketing efforts. Deploy marketing automation solutions to streamline operations and elevate campaign targeting — delivering campaign performance reports, ROI analyses, and actionable insights.
Managed enterprise Salesforce digital transformation engagements across Marketing Cloud, Service Cloud, and Sales Cloud — overseeing multiple complex workstreams and integrations simultaneously. Leveraged Smartsheets, Jira, and Confluence for requirements tracking and sprint sequencing. Led daily scrum meetings and mentored junior team members.
Progressed through four roles over five years at a premier Salesforce partner. As Account Strategist, built a portfolio of nine enterprise client relationships. Grew into Program Manager, then Sr. PM, and ultimately Associate Principal PM — managing multiple enterprise accounts with complex integrations, building automated tracking systems in Smartsheets, and leading a two-month PM Community Bootcamp. Consistently mentored and developed junior project managers throughout.
Administered and optimized marketing automation platforms to support lead generation and demand generation initiatives. Managed database segmentation, campaign workflows, and reporting to improve pipeline efficiency and campaign performance.
Designed and deployed automated email programs to support customer engagement and retention. Built and managed triggered communication workflows, A/B tested campaign elements, and analyzed engagement data to continuously improve deliverability and conversion rates.
Transformed marketing processes and procedures to drive global marketing operations across US and UK markets. Utilized Pardot for lead generation and database management, and built procedures to maximize Salesforce Sales Cloud data quality and efficiency.
What I Can Do For You
Confident on stage and in front of a camera. I can host brand activations, product launches, panels, and experiential events — bringing personality, professionalism, and an engaged following to your event.
Need someone who can both coordinate the event and show up for it? I bring full project management discipline — vendor outreach, timelines, run-of-show, on-site logistics — to brand events of any scale.
From influencer strategy to content calendars, I help brands think through campaigns with a creator's eye and a PM's execution rigor. I know what works on both sides of the table.
Education
Certifications
Ready to Work Together?
Whether you need polished content, a project managed end-to-end, or someone to show up and own the room at your next event — let's talk about what that looks like.